What do World War II and your shampoo have in common? Well, let’s just say that the last time Congress passed a law to regulate the safety of your shampoo was 1938 – one year before World War II began.Surprised? Would you be more surprised to learn that while the European Union bans nearly 1,400 ingredients in its personal care products (think shampoos, conditioners, and makeup) the United States has only partially restricted 11 ingredients from use in the beauty industry.
That’s why I am working with Beautycounter, a company whose mission it is to urge Congress to finally regulate our personal care products. The company was founded by the incredible Gregg Renfrew, who wanted to find cosmetic and beauty products that were safe but also performed well. When she couldn’t find them – she decided to make them (that’s what I call a Renaissance woman!)
Renfrew decided that none of her products would include the 1,400 ingredients the European Union already bans in its personal care products. She next identified an additional 100 ingredients her team thought might be harmful or linked to cancer. This list of 1,500 ingredients compromises the “never list” (click here to view the full list), the list of ingredients you will NEVER find in any of its products. The shortened version of the never list (which you can print out and keep in your wallet to reference while shopping) is here.
I am also taking a stand against the beauty industry and voting with my wallet. In addition to lobbying Congress, sometimes the best way to get an industry’s attention is to support those products that are actually fulfilling the missions that are close to our hearts. In a few weeks, I’ll be hosting a Q&A so that those that are interested can learn more about the products that align with their values and can test some of Beautycounter’s products first hand. If you want a preview of some of the products on hand, please my site here.
Together, I know we can lobby for a safer world for each of us and the generations that will follow us. Too many generations have already passed without our society taking action on this very important issue. Let our generation be the one to make the change.
Wishing you health and happiness,
~Rita
Healthy Rita 